Jules Rutherford
CERTIFIED LIFE COACH SPECIALISING IN
COACHING MIDLIFE WOMEN WHO WANT TO QUIT ALCOHOL
About Me
Jules Rutherford
Author and Coach
I help women in midlife reclaim their clarity, self-respect, and freedom from alcohol — not through willpower or shame, but through an approach I call Most Loving Thing: meeting themselves with honesty, courage, and compassion.
I don’t believe women are broken. I believe they are tired — tired of pretending, tired of coping, tired of carrying so much alone.
My work is here to show that there is another way.
If you would like to receive my Sunday weekly newsletter, you can sign up here.
I will send you my latest thoughts on the most loving way to give up alcohol and offer links to things I know will help you quit alcohol for good.
I promise not to spam you or use your pain to market to you - it's really not my style.
The Turning Point
For years, I promised myself I’d drink less. I devoured self-help books, filled journals, and woke up each morning with regret. But nothing changed… until I understood a truth I had been avoiding:
You cannot punish yourself into becoming the woman you want to be.
You can only love yourself there.
In midlife, alcohol stopped being an escape and started being a barrier — a wall between me and the life I was meant to live. That moment wasn’t dramatic. It was quiet. Clear. And it changed everything.
What I Believe
Sobriety is not about willpower — it’s about being kind and patient with yourself.
Success is not about the number of sober days — it's about reclaiming your life.
Midlife is not a decline — it is an awakening.
My philosophy, Most Loving Thing, is simple:
When you start with self-compassion, sobriety is easy.
What I Want For You
I want you to wake without shame.
To remember your strength.
To believe that it is not too late — because it isn’t.
You still have a lot of life to live, and you can have the life you truly deserve.
Beyond My Work
I love slow, slow mornings with my coffee and journal. I love walking along the Northumberland coast, and I adore my sober, quietly introverted, life. I dream of a world filled with women who are alcohol-free, living with love, with joy, and with no need to think about drinking ever again.
If You’re Ready to Begin
You’re welcome here.
You don’t have to be certain.
You just have to be willing.
Keep reading to find out about the book I wrote just for you and my course — Most Loving Thing: 10 Day Reset.
Much love always, Jules xxx
I am now hosting my writing on the wonderful, ad-free, platform, Medium.com. You can read all my thoughts, ideas, tips and hints HERE.
Author of Most Loving Thing
The Midlife Woman's Guide to Alcohol Free Living
This isn’t a book about hitting rock bottom — it’s a gentle, honest guide for women in midlife who are questioning their drinking and longing for more. If you’ve ever wondered whether alcohol is holding you back, this book offers compassion, clarity, and a path to freedom.
“I’ve read virtually every quit-lit book going and finally found one I’ll read time and time again. Many books deal with rock-bottom moments and ‘blackouts’. I’m not that kind of drinker. I’m a midlife woman who wants to free herself from grey-area drinking. Jules is a wonderful coach and writer. All her wisdom is here in The Most Loving Thing! ❤️”
I also created Most Loving Thing: 10-Day Reset, which is a gentle, supportive beginning for women who are tired of starting over and want to begin again — gently, honestly, without self-criticism.
This course will give you a soft, meditative start to letting alcohol go for good.
Filled with my experience from over seven years of working with women like you, daily worksheets and a daily meditation filled with affirmations to change your mind, with love.
Testimonials
Kind Words From Former Clients
Jules is an inspirational and enthusiastic coach who I trust implicitly. Most importantly she works for the love of people and also has a fantastic capacity to self coach which shines through in her sessions. When someone is constantly working to improve their own life and is willing to share that wisdom and passion with you then you must grab the opportunity with both hands! R.T.
Jules is an amazing Coach – she just “gets” it. She managed to get to the bottom of what was blocking me and the coaching has made a massive difference to me. Jules is such a lovely mixture of practical action and emotional breakthroughs, while looking after your spiritual side if you so wish. I highly recommend Jules as my coach of choice. Thank you, Jules M.R.
When I started my one-to-one sessions with Jules, I was in a bad place and had lots going on. I loved her calm manner and reassurance that I could do it if I put my mind to it. I cannot thank Jules enough for all the help she gave me. The tensions I had when we first started our sessions melted away, and I’m continuing on my journey to a sober me, more fulfilled and in a good place. K.D.
Isn't it time to start living the life you truly deserve?
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