✦ I believe in honesty without shame.

We don’t need to sugar-coat our past or punish ourselves for it. The truth is powerful enough. I’ll never pretend this path is easy, but I’ll always remind you that you’re not broken — and you’re not alone.

✦ I reject performative healing.

This work isn’t about looking like you’ve got it all together. It’s about becoming more fully yourself. That means going slowly, listening inward, and making changes that last — even when no one else is watching.

✦ I value autonomy and spiritual freedom.

There’s no one-size-fits-all approach here. Whether you’re deeply spiritual, sceptical, or somewhere in between, your path is valid. I offer tools, not dogma.

✦ I honour women’s invisible labour.

Many of us have spent decades caring for everyone but ourselves. I acknowledge the systems — social, cultural, and familial — that make drinking feel like the only relief. And I’m here to help you rewrite that story.

✦ I am committed to ethical business.

I don’t use fear to sell. I don’t make false promises. And I will never treat your pain as a marketing hook. I trust that the right people will find this work when they’re ready — and I’ll be here when they do.

My business was borne out of the realisation that sobriety can be the foundation of true, life-changing happiness and I wanted to share that with any woman who is ready to stop drinking and change her life for the better.

Much love always, Jules xxx

I am now hosting my writing on the wonderful, ad-free, platform, Medium.com. You can read all my thoughts, ideas, tips and hints HERE.